Open Framing
Civil society creating powerful, shared stories “Stories have been used to dispossess and to malign. But stories can also be used to empower, and to humanize. Stories can break the dignity of a people. But stories can also repair that…
Framing Nature Toolkit
About the toolkit It builds on the work of Common Cause for Nature concentrating on the practical application of communication tools in conservation. The content was created during the framing nature project and has come from working closely on projects…
Framing Nature
PIRC’s follow-up project to Common Cause for Nature We all share values that are associated with justice, compassion and environmental concern, and we also all share values associated with image, competition and self-interest. These two sets of values are psychologically…
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Summer 2026
Summer Residential We recently met in London for our summer residential in the thick of the heatwave to reflect on our new not-quite-flat structure (more on this soon) with Kat Hobbs who supported our first steps towards unflattening last spring.…
Introduction to Narrative, Framing and Testing
The basics of narrative change, framing and testing for progressive social change. Working on communications and creative action when you’re trying to make change at the grassroots can often leave you feeling stretched. We’re rapid-responding, reacting to the latest news…
Eight Years On From Framing the Economy
It’s been eight years since we published Framing the Economy. Back then, one participant told us:
“I think the economy is set by men in suits basically, and they will always profit from it, and profit enormously.”
This quote summarised what we heard consistently — people felt the system is rigged and they didn’t believe it could change. We published the report in 2018 to try and shift that sense of fatalism. Over the last two years, FrameWorks UK, our original partner on the mindsets side of this work, went back to see how public thinking about wealth and the economy has shifted since then.
Spring 2026
First, some big internal news — after ten years as a flat structure organisation, we’ve unflattened (just a little). We hope to put our reflections in writing soon; watch this space! You’ll likely know Hannah, previously our Curriculum Lead extraordinaire,…
Become a Trustee of PIRC
The Public Interest Research Centre (PIRC) is seeking new trustees. We are particularly interested in folks with experience of fundraising, and of narrative/framing work.
The final residential
We ate delicious food, watched Twilight and experimented with new learning styles, in a collective journey towards better UK-based narrative change infrastructure. How can we build communities of learning, growth and care, focused on narrative change? This is the question…
Framing Modern Slavery
Join us to learn how to talk about modern slavery in ways that builds understanding and sparks effective change. Wednesday 18 December 2024, 12.30 – 14.00 (Online)
Confronting Far-Right Extremism in the UK
The recent wave of far-right extremism in the UK—manifesting as violent riots targeting mosques, places of refuge, Muslims, and people of colour—has been deeply troubling to watch. But for many, ourselves included, the events are unsurprising. These racist attacks resulted from years of divisive narratives pushed by the media and politicians, and repeated excessively throughout UK society.
Half way there!
It’s been five months since we officially launched Building Our Narrative Power (BONP) and began working with our cohort of 14 community organisers, campaigners, and activists. January We hosted our first residential in January, nurturing a space to build trust,…